9 Inexpensive or Free PR Resources for Small Businesses

9 inexpensive or free pr tools for small business

  I researched several PR tools, wrote about 9, and what place in a PR workflow they fit. How to find the right reporter to send your news to How to find the reporter’s requests for articles/interviews How to approach the reporter How to keep track of your brand   The article was published on PR in (read more)

Communicating with Mobile Users

I had to prepare a 30-minute class discussion on “Communicating with Mobile Users.” My discussion included a marketing assessment of who mobile users are, why we should care about them, and how to market your website/brand to them. It Included mobile personas, and demographics. Communicating with mobile users from Edward Alonzo

The New E Logo

My Logo has been evolving for the past year, and I thought I’d show the progression and some of the process that brought me to my New logo.   The evolution: It all started as a Brand Identity Class Project, that lead me to three logos. Of which I chose:   From there, I incorporated (read more)

Caleb’s Pitch

Git Hub https://github.com/sirhair/calebspitch Class project to prepare a marketing package for a nonprofit. I was primary on branding, site framework, site development stack, Print Ads, Flyer, and Brochure. Others were primary on research, situation analysis, copywriting, strategy, other print/digital collateral, and landing pages. These included a situation analysis, SWOT, creative brief, brand guide, mood board, (read more)

WordPress Security Plugins.

Security plugin list

  Plugins for wordpress are a must. And I use a bunch from Yoast’s SEO plugin and Google Analytics Plugin to WP Super Cache. They all have their place in keeping my sites loading fast and being able to quickly identify and diagnose problems. But today I’d like to talk security. I use three primary (read more)

Installing a WordPress testing server: part 4 WP

Today is part 4 of 4 in this series. Part 1 covers XAMPP Part 2 covers Easy install: Bitnami WP install Part 3 covers Multiple or Manual installs: PhpMyAdmin for WordPress Part 4 covers Multiple or Manual installs: WordPress proper. Today is the final part of our series and continues where we left off from part 3. (read more)

Installing a WordPress testing server part 3 phpmyadmin

PHPMYAdmin Logo

Today is part 3 of 4 in this series. Part 1 covers XAMPP Part 2 covers Easy install: Bitnami WP install Part 3 covers Multiple or Manual installs: PhpMyAdmin for WordPress Part 4 covers Multiple or Manual installs: WordPress proper.   So what if you want to install more than one local WordPress? If you try (read more)

Installing a WordPress testing server: part 2 Bitnami

Bitnami logo 2013

Today is part 2 of 4 in this series. Part 1 covers XAMPP Part 2 covers Easy install: Bitnami WP install Part 3 covers Multiple or Manual installs: PhpMyAdmin for WordPress Part 4 covers Multiple or Manual installs: WordPress proper. Today, we’ll go over the easy install of WordPress on your local server which we (read more)

Installing a WordPress testing server: part 1 XAMPP

Xampp

So you want to develop WordPress sites? Since WordPress runs on PHP and MySql, chances are you don’t have those installed and running on your local machine. So a good place to start is installing a local testing server.   Today is part 1 of 4 in this series. Part 1 covers XAMPP Part 2 (read more)

Checking MD5 SHA1 etc hashes to verify files

hash matched

You may have noticed that websites are now offering “checksums” beside their downloads. The most common ones are MD5 and SHA1. What are these things you ask? Well, they’re like digital fingerprints. Once you have a file ready to distribute you can run it through a hash generator to create its unique fingerprint.  If even (read more)