Digital Product Manager 2017 – Current
Driving FASG Digital’s SAFe implementation. Organizing, coming alongside, and training 30+ from an AVP to DPM IIs. Coaching, developing strategy and defining processes.
2018 – Led Omni-channel acquisition concept research and development. Facilitated Life Acquisition research with 20+ teams. Co-created and tested member centered digital experiences. Used creativity: increased application completion rate 17% with a few words
Creative Designer 2015 – 2017
Auto Projects included Non-Discretionary, Auto Insurance Redesign (AIR), and Multi-Variant Testing (MVT). In 2016, MVT Increased quote complete conversion rate by 26.8% and sales funnel conversion rate by 24.8% (unofficial SiteCatalyst data). Improved turn around from 2 months to 2 days and invited to be on core team.
The New E 2010 – Current
Likes +372%, reach +255% in month for client
Digital communications, marketing, web design and website development for diverse clients. Brand development, project management, Agile principles, custom coded sites, WordPress, SEO, print/graphic design, Google and Facebook ads and management of social media accounts.
Family Ministry Director
Christ the King – St. Anthony 2010 – 2013
Saw lack of ministries, made proposal to church boards and built, from ground up, program of 20 ministries consisting of 500 people during peak months. Oversaw vision, planning, and execution by diverse teams. Recruited, empowered, and developed volunteer leaders and committees. Researched, managed and marketed projects. Regularly organized 100+ person events. Taught adult and youth classes.
Cross Border Communications 2015
Top 10 ranked PR Blog : “PR in Your Pajamas”
Researched user interests and behavior to create targeted communication pieces. Communicated with reporters and placed pieces with Meltwater and other tools. Created and prepared content for blog and social media. Instagram community building. Optimized blog. Graphic design.
Project Management Professional (PMP)
SAFe® 4 Program Consultant (SPC)
SAFe® 4 Release Train Engineer (RTE)
SAFe® 4 Agilist (SA)
Agile Certified Professional (PMI-ACP)
Optimal Product Management and Product Marketing
Strategic Management Performance System
Human Centered Design for Owners
IC2 USAA Innovator
Servant Leadership, Managing Cross-Functional Teams, Collaboration, Strategy Development, Ideation/Innovation
Product Development, Project Management, Process Improvement
Mobile-First, Responsive Design, User Experience, Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Fine Arts, Architecture experience .
Meltwater, Hootsuite, Sprout Social, Haro, Mailchimp, Google Analytics, AdWords, Facebook Ads, SEO Optimization, Link Building.
Masters in Mass Communication
Web Design and Online Communication University of Florida 2014 – 2015
Graduated With Distinction 4.0 GPA
Studio Art, B.A.
University of Vermont 2009 – 2010
Selected as Top Graduating Artist3.84 GPA
Bachelor of Liberal Studies
Minor in Philosophy
Iowa State University 2005 – 2009
Student Change Agent 2006
Advanced Web Topics 1: Programming and Specialized Topics
Web Interactivity and Engagement
Web Design Principles
Advanced Web Topics 2: Advanced Design
Research Methods in Digital Communications
Digital Communication Theory
Digital Media Layout and Design
Digital Imagery in Web Design
Corporate and Brand Identity on the Web
Selected Undergraduate Work
Computer Science 7 hours
Math 12 hours
Science 25 hours (10 hours physics)
Philosophy 24 hours
Architecture 15 hours
Art 36 hours
India Service Trips 2006 & 2008
Organized trips to serve poor for small groups. Fund-raised. Provided Hospice care for poor and dying. Spent a total of 8 months in India. Wrote a blog and guide on Organizing Service trips to India
Sisters of Life 2007
Managed painting crew for building a Chapel.
Vermont Studio Center Fellowship 2007
Toastmasters Best Table Topics x2 2016-17
Deans List, Honors Lists, Presidents Honors
Computer Help Desk Consultant
The University of Texas at Austin 2000 – 2001
Help Desk, Phone, Email, and In Person Support. Troubleshooting account and software problems. Worked with and assisted users on Unix, Mac/Apple OS 8 – OS x, Windows and VMS systems
Vermont Studio Center 2007 – 2008
Co-managed kitchen, employees and prepared weekly meals for 70 people.
Iowa State University 2005-2006
Supported a community of students. Developed and managed area academic and social programs.
Advisor and Program of the Month Sept 2005