- Class: Capstone
- Scope: Integrated Marketing Campaign, Website, Brand, Strategy, Copywriting
- Year: 2015
- Website: http://cp.thenewe.com
Git Hub https://github.com/sirhair/calebspitch
Class project to prepare a marketing package for a nonprofit.
I was primary on branding, site framework, site development stack, Print Ads, Flyer, and Brochure.
Others were primary on research, situation analysis, copywriting, strategy, other print/digital collateral, and landing pages. These included a situation analysis, SWOT, creative brief, brand guide, mood board, style tile, wireframes, email template, digital ads, and business cards.
Campaign Book PDF
Print Ads and Flyer
Trifold Brochure Flier