USAA

Digital Product Manager 2017 – Current

Driving FASG Digital’s SAFe implementation. Organizing, coming alongside, and training 30+ from an AVP to DPM IIs. Coaching, developing strategy and defining processes.
2018 – Led Omni-channel acquisition concept research and development. Facilitated Life Acquisition research with 20+ teams. Co-created and tested member centered digital experiences. Used creativity: increased application completion rate 17% with a few words

Creative Designer 2015 – 2017

Auto Projects included Non-Discretionary, Auto Insurance Redesign (AIR), and Multi-Variant Testing (MVT). In 2016, MVT Increased quote complete conversion rate by 26.8% and sales funnel conversion rate by 24.8% (unofficial SiteCatalyst data). Improved turn around from 2 months to 2 days and invited to be on core team.

Owner/Designer/Developer

The New E 2010 – Current
Likes +372%, reach +255% in month for client
Digital communications, marketing, web design and website development for diverse clients. Brand development, project management, Agile principles, custom coded sites, WordPress, SEO, print/graphic design, Google and Facebook ads and management of social media accounts.

Family Ministry Director

Christ the King – St. Anthony 2010 – 2013
Saw lack of ministries, made proposal to church boards and built, from ground up, program of 20 ministries consisting of 500 people during peak months. Oversaw vision, planning, and execution by diverse teams. Recruited, empowered, and developed volunteer leaders and committees. Researched, managed and marketed projects. Regularly organized 100+ person events. Taught adult and youth classes.

Junior Associate

Cross Border Communications 2015
Top 10 ranked PR Blog : “PR in Your Pajamas”
Researched user interests and behavior to create targeted communication pieces. Communicated with reporters and placed pieces with Meltwater and other tools. Created and prepared content for blog and social media. Instagram community building. Optimized blog. Graphic design.

Leadership

Servant Leadership, Managing Cross-Functional Teams, Collaboration, Strategy Development, Ideation/Innovation

Product/Project Management

Product Development, Project Management, Process Improvement

Design

Mobile-First, Responsive Design, User Experience, Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Fine Arts, Architecture experience .

Languages/Frameworks

jQuery, JavaScript, HTML5, XHTML, PHP, CSS3, Unix, Linux, WordPress, Sass, Compass, Susy, Grunt, Gulp, JSON, C, Git, LAMP stack, Node.js, npm, Angular.js.

PR/Marketing

Meltwater, Hootsuite, Sprout Social, Haro, Mailchimp, Google Analytics, AdWords, Facebook Ads, SEO Optimization, Link Building.

Graduate Work

Advanced Web Topics 1: Programming and Specialized Topics
Web Interactivity and Engagement
Web Design Principles
Advanced Web Topics 2: Advanced Design
Research Methods in Digital Communications
Digital Communication Theory
Digital Media Layout and Design
Digital Imagery in Web Design
Corporate and Brand Identity on the Web
Professional Internship
Capstone

Selected Undergraduate Work

Computer Science 7 hours
Math 12 hours
Science 25 hours (10 hours physics)
Philosophy 24 hours
Architecture 15 hours
Art 36 hours