“Big Data” Ethics

Big Data is changing the shape of business and our personal lives.  Everyday, whether we know it or not someone is doing data analysis on us.  Think about that. Some corporation is doing data analysis on you, possibly hundreds of times a day.  Should we be creeped out? Well of course, and perhaps not. Big (read more)

Week 6: Mobile to Universal Advertising

A Growth Opportunity Mobile is one of the greatest opportunities for marketing.  Devices will increase from 7 billion in 2013 to 10.2 billion in 2018 (a 46% increase) (Cisco, p. 7). Smartphones (and smartdevices) will increase from 21% to 54% of the mobile device make up (Ibid., p. 8). And while these may seem like (read more)