Designing for Distraction: Engagement

Designing for Engagement

Today, I present the second part of a two-part article on Designing for Distraction (click for slides). Yesterday, we looked at who the distracted are, what distracts them, and how to design for them. Today we’ll talk about Designing for Engagement (or Readers-First Design). For Engagement When we design to eliminate distractions, we design for (read more)

Designing for Distraction: The Distracted

Today, I present the first part of a two-part article on Designing for Distraction (click for slides). One of the key changes we’ve had since the advent of the internet is the increasing emphasis on design. And digital design is evolving more and more into a focused and engagement centered practice.  Designing for distraction, both (read more)

Increase your ROI with Social Data


Business for me is about two things, ROI and Family.  I want to increase my ROI so I can spend more time with family, and less time worrying about, well, ROI.  And I imagine that something that you would like to do as well.  One possible technique is to look at social data and see (read more)

Usability testing

It’s critical to determine if your website or app does, in fact, make sense to your customers. Which is why usability testing is a critical design check prior to “going live”.  However, usability testing can be used in any phase of the design process to ensure that the product is on track. In the initial (read more)

Integrated Marketing Campaign-Lowe’s Hello Fall

This week in Photoshop we were discussing Integrated Marketing Campaigns (IMC), and for our assignment we were to make an image in keeping with the IMC style. My brand choice was one that I use regularly and would love to use more, Lowe’s! (Note: this is for class and I am not affiliated with Lowe’s). (read more)

Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes

How Google search works: Sometimes we feel that Google search works by magic. And to some extent it does, but more like David Copperfield than Merlin.  Perhaps the biggest illusion that people have of Google is that it searches the internet the moment you press search.  But to be able to serve results as (read more)