Usability testing

It’s critical to determine if your website or app does, in fact, make sense to your customers. Which is why usability testing is a critical design check prior to “going live”.  However, usability testing can be used in any phase of the design process to ensure that the product is on track. In the initial (read more)

Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes

How Google search works: Sometimes we feel that Google search works by magic. And to some extent it does, but more like David Copperfield than Merlin.  Perhaps the biggest illusion that people have of Google is that it searches the internet the moment you press search.  But to be able to serve results as (read more)