the new e: edward alonzo

How to make a post using a WordPress Login

To make a comment using your wordpress login follow the below instructions. At the bottom of a post you will see the following: Click the logged in link to go to this page (though not all grayed out): Here all you need to do is click “log in with WordPress.com” button. Do not enter any (read more)

Week 2: Advertising, Audience and Commerce

Advertising to Millennials The booklet “Next-Generation Strategies for Advertising to Millennials” from comScore was an interesting review of the tendencies of Millennials vs previous generations (specifically women). It seems that in general Millenials are less affected by advertising; and when they are affected, they are affected by pragmatism and brand connections. But at the same time (read more)

Personal Brand: The New E

For my Brand Identity class, Project one was to provide three distinct logos for a company. The company that I chose was my personal business, which I’m moving from edwardalonzo.com to thenewe.com (currently redirects to edwardalonzo.com). I had no logo for my new brand, though I did use my name logo on my invoices. The inspiration for my logo designs (read more)

Vermont Right to Life

Vermont Right to Life had a logo problem, they had a logo they loved, but only one small digital file that when blown up was really blurry. I took their logo turned it into a vector format, increased legibility, and added some subtle touches. Now it can be scaled for any purpose from business cards (read more)

Convivio

Desktop View Tablet View Mobile View I manipulated the Convivio logo to take up less space, appear more dynamic and eliminate the need for an alternate.I also added a second color and added opposing color borders to better offset from any background. Original logo Original Alternate logo New “Combined” Logo