Repeal Act 39 campaign mockup

Repeal Act 39 Campaign My client is the campaign to repeal the assisted suicide law (act 39)  in Vermont, which was narrowly passed last year.  It should be noted that the this mockup campaign is for class, and any implemented campaign will involve different photos. These stock photos are for illustration purposes only. For several (read more)

Merry Christmas from UF

For our final Photoshop assignment, we were to make a Christmas card that the University of Florida or some sub-division thereof could send out.  I decided to make it from the whole university. For this project, I found a nice Christmas scene and good picture of Albert and Alberta (our mascots).  I then turned Albert (read more)

New Design for Newegg

This week for Photoshop, we were to (re)design an app for a retail company.  I chose a company I’ve been looking at a lot the last few weeks, Newegg. Also, I just bought a great Black Friday deal from them.  Again, this is for a class and I’m not affiliated with the company. For this design, I (read more)

“Big Data” Ethics

Big Data is changing the shape of business and our personal lives.  Everyday, whether we know it or not someone is doing data analysis on us.  Think about that. Some corporation is doing data analysis on you, possibly hundreds of times a day.  Should we be creeped out? Well of course, and perhaps not. Big (read more)

Prince of Peace

Our major project for Research Methods in Digital Communications was to “select a small business/non-profit/organization with the goal of assisting with their SEO and Google Analytics.”  There were several parts to this project. It included identifying an organization, researching it, preparing a situation analysis & SWOT, a final strategy book, and a class presentation. Situation Analysis/SWOT (read more)

Ojai Olives video

This week for Photoshop class, we followed a Lynda.com tutorial, and then created a brand identity and video. (This is for class and I’m not affiliated with Ojai or Lynda). I decided to go with a more modern feel, a little edgy, hoping to appeal to a young adult demographic (fastest growing wine demographic right (read more)

A Hipmunk Christmas

This week in Photoshop class, we were to design seasonal social media imagery for a travel brand, I chose Hipmunk. As always: this is for class, I have no relationship with Hipmunk, and these are not real offers. My first step in designing the images was actually to create a template in Photoshop to match (read more)

Aggregation Primer

What is Aggregation? Aggreation is taking various sources and combining them into a useable form. And Aggregation can be used for a variety of purposes.  Some traditional Aggregation type publications are encyclopedias and Readers Digest.  Readers Digest is a great example, because it takes already published articles and places them together in a new binding. (read more)

Your reputation depends upon it

Online reputation is no longer “just” online.  With the proliferation of mobile devices and an increasing use by the general population, online reviews are everywhere your customers are.  And with the increasing reliance on online reviews by consumers, to gauge which companies to do business with, your company needs a plan. Lets look quickly at (read more)

Are your messages hitting their target?

How do you know if your message is getting out there? And how well do you prepare your message for your audience? These are important questions for any marketing endeavor, be it advertising for brand awareness, website flow for conversions or any other method you use to attract sales. Preparing your message Let’s first discuss (read more)