The New E Logo

My Logo has been evolving for the past year, and I thought I’d show the progression and some of the process that brought me to my New logo.   The evolution: It all started as a Brand Identity Class Project, that lead me to three logos. Of which I chose:   From there, I incorporated (read more)

Prince of Peace

Our major project for Research Methods in Digital Communications was to “select a small business/non-profit/organization with the goal of assisting with their SEO and Google Analytics.”  There were several parts to this project. It included identifying an organization, researching it, preparing a situation analysis & SWOT, a final strategy book, and a class presentation. Situation Analysis/SWOT (read more)

Us Women Infographic

infographic on US women

For my Photoshop class,we were asked to make an infographic from one of two webpages. Either The US Falls Behind Nicaragua, Rwanda, And The Philippines On Women’s Equality or 8 Food Myths You Probably Believe.  I chose the women’s equality article as it had more statistics. This project was for class and I’m not affiliated with the article’s authors. For this (read more)

H2Angeles

For my Photoshop class this week we were asked to create a logo for a non-profit, “deal[ing] in green initiatives in Los Angeles” and which seeks to “aquir[e] local business partners [and] overall awareness of green intiatives.” I decided to focus on one of the greatest environmental threats to L.A.: water. I thus created a (read more)

Personal Brand: The New E

New E identity idea

For my Brand Identity class, Project one was to provide three distinct logos for a company. The company that I chose was my personal business, which I’m moving from edwardalonzo.com to thenewe.com (currently redirects to edwardalonzo.com). I had no logo for my new brand, though I did use my name logo on my invoices. The inspiration for my logo designs (read more)

Vermont Right to Life

Vermont Right to Life - Responsive design

Vermont Right to Life had a logo problem, they had a logo they loved, but only one small digital file that when blown up was really blurry. I took their logo turned it into a vector format, increased legibility, and added some subtle touches. Now it can be scaled for any purpose from business cards (read more)

Convivio

  Desktop View   Tablet View Mobile View   I manipulated the Convivio logo to take up less space, appear more dynamic and eliminate the need for an alternate.I also added a second color and added opposing color borders to better offset from any background.   Original logo Original Alternate logo New “Combined” Logo

Savour Catering

  Responsive Website Logo Incorporates hand-drawn custom lettering and elements.     Ad

Assisted Suicide Graphic Campaign

Typography Posters

I designed these pieces to play with typography.    

Christ the King – St. Anthony Parish

  Desktop View Tablet View   Mobile View Logo Incorporates custom lettering, and hand drawn elements.