Week 6: Mobile to Universal Advertising
A Growth Opportunity Mobile is one of the greatest opportunities for marketing. Devices will increase from 7 billion in 2013 to 10.2 billion in 2018 (a 46% increase) (Cisco, p. 7). Smartphones (and smartdevices) will increase from 21% to 54% of the mobile device make up (Ibid., p. 8). And while these may seem like (read more)
Media Diary: Summary and Analysis
I’ve gone from observations during the week, to crunching numbers, and now it’s time for summary and analysis. The primary nature of my media use during the week, was on the computer ( 66.65 hours) and for class (63:20 hours). Compared to most months in my life, these last few have been odd. But this year I’m (read more)
Media Diary: A Closer Look
For further analysis of my Media Diary hour log, I decided to do a word cloud (http://www.wordle.net/create), after I had standardized phrasing and ensured completeness. I had to laugh when I saw it, as apparently the most important word was PM! Which I didn’t expect, but makes complete sense, as I work mostly from afternoon (read more)
Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes
How Google search works: https://support.google.com/webmasters/answer/70897 Sometimes we feel that Google search works by magic. And to some extent it does, but more like David Copperfield than Merlin. Perhaps the biggest illusion that people have of Google is that it searches the internet the moment you press search. But to be able to serve results as (read more)
The 3 Monkeys Cafe
The Project this week was to make an image for a Local Coffee house’s website. I decided to create a coffee house I’d love to run, and one that would be a bit more than just college students studying (though that of course would be welcome). The first thing I did was come up with (read more)
Media Diary: Rough Numbers
So my Media Diary data collection week is over. Over the 7 Days from midnight 9/13 to 11:59pm 9/19 I’ve compiled the following numbers: media hours computer 66.65 phone 9.99 books 5.10 pandora 4.82 TV 3.96 hybrid 2.05 planting 1.24 movie 1.06 paper 0.47 youtube 0.40 music 0.25 So it’s not surprising to me that (read more)
Media Diary: Screens
One things that I realised recently is the “how” of how I multitask. The primary way I handle multiple tasks is to use a digital notepad (Google Keep to be exact). I keep notes, and checklists of items I have to do everything from things I do “Every week” for classes, to planned blog posts, checks (read more)
Media Diary: Multitasking, Education and use changes
One of the topics we’ve been discussing is new media’s impact upon our society and multitasking. This professor is studying how to implement multimedia in the classroom in a new way. It’s quite interesting that the students who used the tablets felt they were learning more, and they were more excited to attend class. It (read more)
Media Diary: First Few days
I’ve been logging my media use since Saturday for my Digital Communications Theory class. So far I’ve had two revelations: 1.) I have so little time, I barely found time to blog now. 2.) I have so little time this semester, that my traditional Media usage has ch anged dramatically. I’ve especially noticed that my entertainment (read more)
Week 4: SEO Basics: Be the Lone Ranger.
We’ll get to SEO in a sec, but lets talk about hats. There are white hats and black hats, and of course grey and tan hats. Tan and grey hats can’t make up their mind to be black or white hats, so lets just stick to the important ones. White and Black. White hats: Bold (read more)