Dream Bench

This week we worked on a variety of tools from cloning to adjustment layers and the wonderful spot healing tool. Our source image for this week’s project was a choice of three: I originally thought to go with the bouquet, but given that one of the instructions was to clone more flowers, I felt that (read more)

Albert’s Grille

For my Photoshop class, our assignment this week was to make a BLT from several source files. All the source files had backgrounds(usually white). And the primary goals of the project were getting people familiar with layers and editing selections.  These were the source files:   With those files, I extracted the parts of the (read more)

Week 3: Why Survey online?

This week, I’ll be looking into how online surveys can benefit businesses. Online survey provide a variety of benefits over other methods. Here are several features that I think are important to small businesses taken from the Evans and Mathur article “The value of online surveys”. Benefits of online surveys cost effective and timely Internet (read more)

How to make a post using a WordPress Login

To make a comment using your wordpress login follow the below instructions. At the bottom of a post you will see the following:   Click the logged in link to go to this page (though not all grayed out): Here all you need to do is click “log in with WordPress.com” button. Do not enter any (read more)

Week 2: Advertising, Audience and Commerce

Advertising to Millennials The booklet “Next-Generation Strategies for Advertising to Millennials” from comScore was an interesting review of the tendencies of Millennials vs previous generations (specifically women).  It seems that in general Millenials are less affected by advertising; and when they are affected, they are affected by pragmatism and brand connections.  But at the same time (read more)

Personal Brand: The New E

For my Brand Identity class, Project one was to provide three distinct logos for a company. The company that I chose was my personal business, which I’m moving from edwardalonzo.com to thenewe.com (currently redirects to edwardalonzo.com). I had no logo for my new brand, though I did use my name logo on my invoices. The inspiration for my logo designs (read more)

Vermont Right to Life

Vermont Right to Life had a logo problem, they had a logo they loved, but only one small digital file that when blown up was really blurry. I took their logo turned it into a vector format, increased legibility, and added some subtle touches. Now it can be scaled for any purpose from business cards (read more)

Convivio

  Desktop View   Tablet View Mobile View   I manipulated the Convivio logo to take up less space, appear more dynamic and eliminate the need for an alternate.I also added a second color and added opposing color borders to better offset from any background.   Original logo Original Alternate logo New “Combined” Logo

Savour Catering

  Responsive Website Logo Incorporates hand-drawn custom lettering and elements.     Ad

Assisted Suicide Graphic Campaign

I designed these pieces to play with typography.