Week 4: SEO Basics: Be the Lone Ranger.

We’ll get to SEO in a sec, but lets talk about hats. There are white hats and black hats, and of course grey and tan hats.  Tan and grey hats can’t make up their mind to be black or white hats, so lets just stick to the important ones. White and Black. White hats: Bold (read more)

Dream Bench

This week we worked on a variety of tools from cloning to adjustment layers and the wonderful spot healing tool. Our source image for this week’s project was a choice of three: I originally thought to go with the bouquet, but given that one of the instructions was to clone more flowers, I felt that (read more)

Albert’s Grille

For my Photoshop class, our assignment this week was to make a BLT from several source files. All the source files had backgrounds(usually white). And the primary goals of the project were getting people familiar with layers and editing selections.  These were the source files:   With those files, I extracted the parts of the (read more)

Week 3: Why Survey online?

This week, I’ll be looking into how online surveys can benefit businesses. Online survey provide a variety of benefits over other methods. Here are several features that I think are important to small businesses taken from the Evans and Mathur article “The value of online surveys”. Benefits of online surveys cost effective and timely Internet (read more)

How to make a post using a WordPress Login

To make a comment using your wordpress login follow the below instructions. At the bottom of a post you will see the following:   Click the logged in link to go to this page (though not all grayed out): Here all you need to do is click “log in with WordPress.com” button. Do not enter any (read more)

Week 2: Advertising, Audience and Commerce

Advertising to Millennials The booklet “Next-Generation Strategies for Advertising to Millennials” from comScore was an interesting review of the tendencies of Millennials vs previous generations (specifically women).  It seems that in general Millenials are less affected by advertising; and when they are affected, they are affected by pragmatism and brand connections.  But at the same time (read more)

Personal Brand: The New E

For my Brand Identity class, Project one was to provide three distinct logos for a company. The company that I chose was my personal business, which I’m moving from edwardalonzo.com to thenewe.com (currently redirects to edwardalonzo.com). I had no logo for my new brand, though I did use my name logo on my invoices. The inspiration for my logo designs (read more)