New Design for Newegg

This week for Photoshop, we were to (re)design an app for a retail company.  I chose a company I’ve been looking at a lot the last few weeks, Newegg. Also, I just bought a great Black Friday deal from them.  Again, this is for a class and I’m not affiliated with the company. For this design, I (read more)

Prince of Peace

Our major project for Research Methods in Digital Communications was to “select a small business/non-profit/organization with the goal of assisting with their SEO and Google Analytics.”  There were several parts to this project. It included identifying an organization, researching it, preparing a situation analysis & SWOT, a final strategy book, and a class presentation. Situation Analysis/SWOT (read more)

A Hipmunk Christmas

This week in Photoshop class, we were to design seasonal social media imagery for a travel brand, I chose Hipmunk. As always: this is for class, I have no relationship with Hipmunk, and these are not real offers. My first step in designing the images was actually to create a template in Photoshop to match (read more)

Teddy Bears

For Project 3 in my web class, I was asked to create a site based on an animal. So I created a silly site on Teddy bears.  Two of the fun parts for me were creating the teddy bears and the TeddyLibs/Madlibs game.  The site is not much, it was mainly focused on JavaScript coding and learning. (read more)

blogcatalog email campaign

This week we continued our Integrated Marketing Campaign by working on an email.  The email was to carry the same aesthetics and feel of the ads, and continue where they left off.  For this email campaign, I decided to give the company a little bit of a personality.  Based of my experience of brands like (read more)

blogcatalog Ads

For Photoshop class this week we were tasked with making 5 ads for a brand of our choosing. I decided to choose blogcatalog, a brand belonging to a new friend. I chose it because the product they sell is a digital service, and thus seemed like a challenge.  Of course it should be noted that (read more)

Louis Lunch Redesign: Wireframes

This week for Photoshop class, we had a choice of restaurants to make a website redesign.  I chose Louis Lunch one of the claimants to the original hamburger. If you’re a Yank, it is the oldest; if a Texan, not so much.  But in either case it’s a bit of living culinary history located in New (read more)

Us Women Infographic

For my Photoshop class,we were asked to make an infographic from one of two webpages. Either The US Falls Behind Nicaragua, Rwanda, And The Philippines On Women’s Equality or 8 Food Myths You Probably Believe.  I chose the women’s equality article as it had more statistics. This project was for class and I’m not affiliated with the article’s authors. For this (read more)

H2Angeles

For my Photoshop class this week we were asked to create a logo for a non-profit, “deal[ing] in green initiatives in Los Angeles” and which seeks to “aquir[e] local business partners [and] overall awareness of green intiatives.” I decided to focus on one of the greatest environmental threats to L.A.: water. I thus created a (read more)

Personal Brand: The New E

For my Brand Identity class, Project one was to provide three distinct logos for a company. The company that I chose was my personal business, which I’m moving from edwardalonzo.com to thenewe.com (currently redirects to edwardalonzo.com). I had no logo for my new brand, though I did use my name logo on my invoices. The inspiration for my logo designs (read more)