Ojai Olives video

This week for Photoshop class, we followed a Lynda.com tutorial, and then created a brand identity and video. (This is for class and I’m not affiliated with Ojai or Lynda). I decided to go with a more modern feel, a little edgy, hoping to appeal to a young adult demographic (fastest growing wine demographic right (read more)

A Hipmunk Christmas

This week in Photoshop class, we were to design seasonal social media imagery for a travel brand, I chose Hipmunk. As always: this is for class, I have no relationship with Hipmunk, and these are not real offers. My first step in designing the images was actually to create a template in Photoshop to match (read more)

Aggregation Primer

What is Aggregation? Aggreation is taking various sources and combining them into a useable form. And Aggregation can be used for a variety of purposes.  Some traditional Aggregation type publications are encyclopedias and Readers Digest.  Readers Digest is a great example, because it takes already published articles and places them together in a new binding. (read more)

Your reputation depends upon it

Online reputation is no longer “just” online.  With the proliferation of mobile devices and an increasing use by the general population, online reviews are everywhere your customers are.  And with the increasing reliance on online reviews by consumers, to gauge which companies to do business with, your company needs a plan. Lets look quickly at (read more)

Are your messages hitting their target?

How do you know if your message is getting out there? And how well do you prepare your message for your audience? These are important questions for any marketing endeavor, be it advertising for brand awareness, website flow for conversions or any other method you use to attract sales. Preparing your message Let’s first discuss (read more)

Teddy Bears

For Project 3 in my web class, I was asked to create a site based on an animal. So I created a silly site on Teddy bears.  Two of the fun parts for me were creating the teddy bears and the TeddyLibs/Madlibs game.  The site is not much, it was mainly focused on JavaScript coding and learning. (read more)

blogcatalog email campaign

This week we continued our Integrated Marketing Campaign by working on an email.  The email was to carry the same aesthetics and feel of the ads, and continue where they left off.  For this email campaign, I decided to give the company a little bit of a personality.  Based of my experience of brands like (read more)

blogcatalog Ads

For Photoshop class this week we were tasked with making 5 ads for a brand of our choosing. I decided to choose blogcatalog, a brand belonging to a new friend. I chose it because the product they sell is a digital service, and thus seemed like a challenge.  Of course it should be noted that (read more)

Increase your ROI with Social Data

Business for me is about two things, ROI and Family.  I want to increase my ROI so I can spend more time with family, and less time worrying about, well, ROI.  And I imagine that something that you would like to do as well.  One possible technique is to look at social data and see (read more)

Louis Lunch Redesign: Wireframes

This week for Photoshop class, we had a choice of restaurants to make a website redesign.  I chose Louis Lunch one of the claimants to the original hamburger. If you’re a Yank, it is the oldest; if a Texan, not so much.  But in either case it’s a bit of living culinary history located in New (read more)